Privacy Policy

Last updated: 17th November 2020

ML Research Consultants Pte Ltd (referred to as “our”, “us” and “we” in this policy) is committed to comply with the requirements of any applicable laws, rules or regulations concerning the protection of personal data, as set out by the General Data Protection Regulation (GDPR)*. In accordance with the aforementioned regulation, personal data in this policy refers to any information related to you (or which can be used to identify you), directly and indirectly and may consist of data kept on paper, computer or other electronic media.

We are required to maintain certain personal data about individuals for the purposes of satisfying our operational and legal obligations. We recognize the importance of correct and lawful treatment of personal data as it helps to maintain confidence in our organization and to ensure efficient and successful outcomes when using this data.

We are committed to maintaining the confidentiality and security of any personal information we collect. Our Privacy Policy page informs you of our policies regarding the collection, use, and disclosure of personal data we collect from you, as well as your rights in association with that data.

*ML Research Consultants Pte Ltd is required to adhere to the GDPR as an entity of The Research Society (TRS) and European Society for Opinion and Marketing Research (ESOMAR).

1. Collection of Personal Data

When you submit any personal particulars on our website, contact us, or participate in our research studies (including our panels and focus group discussions, and online, face-to-face (in-person or via video conferencing) or telephone surveys) (hereinafter referred to as “Services”), you consent to the collection and use of information in accordance with our privacy policy.

We collect and store the following types of personal data:

  • Personal particulars such as name, contact number, address, email and personal interests;
  • Gender, age, ethnicity, religion and other relevant demographic data; and
  • Navigational data through the use of Cookies, including your IP address, pages visited, browser details.

Your personal information is locked in our secured, in-house database.

2. Purpose of Collection of Personal Data

Your personal information is locked in our secured, in-house database:

  • Identity verification;
  • Invite you to participate in market research surveys conducted by us via email, phone, or mail;
  • Analyse and/or improve our services;
  • Administer this website and our business; and
  • Deliver content which we believe are of interest to you.

3. Others’ Personal Data

When you provide us with another person’s personal data (e.g. your reference and your next-of-kin), please seek their permission and inform them that our collection, use and disclosure of their personal data is solely as provided in our Collection of Personal Data and Purpose of Collection of Personal Data sections. You are responsible for ensuring that your reference and your next-of-kin consents to our collection, use and disclosure of personal data for the purposes set out herein.

4. Quality data checks and treatment

Personal data is separately held for verification or checking purposes. We ensure conformation to research quality standards, which includes:

  • Designing research in a way such that the further processing of the data does not risk causing harm to data subjects;
  • Conducting user-testing during the questionnaire development stage to minimise risk of errors in data collection;
  • Establishing legitimate interest by informing prospective data subjects of the purpose(s) to which their data will be put, and any potential consequences such as a follow up contact for quality purposes;
  • Receiving expressed or implied consent from data subjects for data collection prior to data collection during fieldwork;
  • Processing data in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures; and
  • Practicing pseudonymisation, where applicable, during our data collection process by using a unique identifier in the form of a PIN or equivalent.

5. Your rights regarding your personal information

We respect the right to privacy and choice of our data subjects, by providing varied contact options to opt-out of any market research projects for which they may have been identified as a prospective respondent for. Otherwise, by not actively choosing to opt-out, you consent to being contacted as a prospective respondent for that particular project.

6. Updates

This Privacy Policy may be updated on this page to reflect changes in law, best practice or a change in our practices regarding the treatment of personal information. The last effective date will be available at the top of this page. As of the effective date of the revised privacy policy, you will be considered as having consented to all changes to our Privacy Policy. Should you disagree with any changes or any terms of our policy, please refrain from sharing your personal information with us.

You are advised to check this Privacy Policy page periodically for any changes.

7. MLRC Data Protection Feedback Channels

Should you have any questions or feedback, please contact our Data Protection Officers (DPO) at:

Tel: 6220 1288

Email: mlresearch@mlresearch.com.sg