Council for Third Age (C3A)

Perception and Attitudes Towards Ageing and Seniors Survey​

The Council for Third Age (C3A) is passionate about promoting active ageing in Singapore, and was interested in studying the public’s perceptions and attitudes towards seniors and ageing, and identify possible factors that could encourage seniors to adopt positive perceptions and behaviours towards ageing. ML Research conducted a series of four pre-survey and post-survey focus group discussions in English, Mandarin and Malay, complemented by face-to-face interviews with 2,000 seniors. 

Our fieldwork and analysis assisted C3A and its consultants in publishing a detailed academic paper on the study. A copy of the academic paper can be found here.