With Singaporeans heavily relying on public transport for their daily travels, the LTA was interested in obtaining up-to-date information on the travel patterns of the general population.
ML Research designed the survey and questionnaire, and delivered professionally translated versions of them before conducting door-to-door survey with 4000 public transport commuters using structured questionnaires. Our professional market research services allowed LTA to make more customer-oriented decisions.
ML Research is very professional in marketing research, and have always been responsive to and cooperative to our request.
Future Mobility (Research) Division, Land Transport Authority (LTA) (Annual travel survey 2013-2015)